Yes! There are many different types of memes from the one-hit-wonder to the everlasting catchphrase. These are what is known most widely today as memes.

Often media content is distilled down to a simple catchphrase paired with an image (called an image macro) that makes for ironic, awkward or just plain ridiculous reading. Now, when someone says “meme,” it’s likely those in the know will think of the Grumpy Cat, Be Like Bill, Doge, Bad Luck Brian, Ermahgerd and the Success Kid. Thanks to social media and the capacity to instantly share online content, these memes have become instantly recognisable across the globe. They could take the shape of an image, link, video, hashtag or paragraph of text with obvious (and often ironic) spelling grammar, contextual, political or ethical discrepancies. This definition has spiralled into something much more specific. He defined this term as a trend or movement in popular culture that is popularised to the point that it becomes a genetic trait of society. Richard Dawkins, an evolutionary biologist, coined the term in the 1976 bestseller, The Selfish Gene.

Memes may seem tragically millennial however, the word “meme” is actually rooted in academic history. In fact, even if you’ve seen memes before, you might not fully understand them.

What is a meme?įirst of all, if you’ve had your head in the sand for the past few years, you may be wondering what a meme exactly is. Let’s take a look at how you can implement memes across your online marketing portfolio. This entertaining and humorous content can also be a valuable asset to your branding efforts. Audiences love the capacity to illustrate irony and sarcasm through the use of a combination of text and images. Memes have made a real breakthrough in the social space of late.

Ermahgerd meme creator